Legal Question in Business Law in Michigan

Similar business name dilemma

I am starting a home based travel agency and need to file for an assumed name. So as not to disclose names I'll use ''anytown'' for the city. Where I live there is a business by the name of ''Anytown Travel Agency'' they have been in business for 30 years. I would like to file for my name to be ''Anytown Travel & Cruise''. I contacted the county clerk and this name is available as there is no registered name or similar name. Once I start advertising locally I am afraid this other travel agency will become upset. Can they legitimately sue me for using a similar name? Any advise is helpful, thank you.


Asked on 9/02/04, 2:28 pm

1 Answer from Attorneys
Blake Lipman Law Office of Blake P. Lipman

Re: Similar business name dilemma

They might, anyone can sue anybody for anything. The better question is, will they win a lawsuit? The answer lies in whether your name causes confusion in the publics mind as to which business is which. For more info, please contact my office at (248)851-3171.

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Answered on 9/03/04, 8:48 am


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