Legal Question in Business Law in California

Using Eco-Friendly term

Hello,

I'm launching an eco-friendly clothing

company and wanted to know if their

are any restrictions upon using the

term 'eco-friendly' on my website for

advertising purposes?

thanks.


Asked on 4/09/09, 11:07 am

1 Answer from Attorneys
Bryan C. Becker Your Lawyer for Life.

Re: Using Eco-Friendly term

Use of the term "eco-friendly" appears to be clear of the regulatory requirements the term "organic" requires. That being said, keep in mind that you will need to support what exactly is "eco-friendly" about your clothes should someone wish to challenge your assertion under California's unfair & deceptive business practices act. In other words, if your going to say you are eco-friendly, make sure you actually are. Something else to consider, "eco-friendly" may already be subject to trademark protections by other clothing companies.

Regards,

Bryan

619.400.4929

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Answered on 4/09/09, 1:08 pm


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