Legal Question in Business Law in California

Royalty Fee

We have designed a personal care product. A marketer is willing to market, manufacture, sell and distribute our product. We would have to assign over our trademark for the period of the agreement (39 months). We have been offered a royalty equivalent of 7.5% of set/fair manufacturing cost. This would result in $0.24 per unit(to us)for an item which will probably be retailed for approximately $20.00. Is this a fair royalty percentage?

Looking forward to hearing your response.

Thank you,

new small business owner


Asked on 5/17/01, 5:18 pm

1 Answer from Attorneys

Susan Adler LAW OFFICES OF SUSAN ADLER, ESQ.

Re: Royalty Fee

It would be easier to give you a good assessment of the situation if I had more information about the "marketer," your company, and the details of the terms offerred to you. But it sounds to me, that in any event, the percentage of 7.5% to an owner/developer is quite low.

However, a lot would depend on the size, reputation and abilities of the marketer, and whether you have given it the "exclusive" rights to manufacture and market your product, because if this marketer is the only one who gets the rights to promote your product, you'd better be sure they can do the job well!

To protect yourself in any contract you enter into in which you are giving someone a license to your product, or giving the rights to manufacture and market it, it is important that you put in some "benchmarks" so that if the marketer does not meet the required amount of sales, or breaches the contract (e.g. doesn't manufacture a quality product, doesn't do what they promise, etc.) you have certain recourse.

Also, what you might want to think about doing, is having the marketer put all the terms of its offer to you in writing in a Contract or a Letter of Intent, and taking this document to other reputable manufacturing/marketing companies in the same field, to see if you can get a better deal. Very often, when one company wants your product, others will want it too, enough to be willing to pay more for it, and/or give you better terms.

This is my field of specialty. If I can be of service, please don't hesitate to call. I wish you good luck with your product.

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Answered on 6/22/01, 12:26 pm


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