Legal Question in Consumer Law in California

Department store price advertisement error
I went to Macy's store hoping to get a good bargain on a diamond ring during this up coming Feb. last Sunday. The price of the was exceptionally low. The sales lady notice the price and called her manager. I showed the advertise item in the catalog. The store dont have any copy of the catalog that I have, No one knows about error in pricing. I was told to return the next day to speak to the head manager which the head manager told me that he over sees those price and notice the error but forgot to memo/communicate with his/her employee. Too, I called the 800 number of the web No one seems to have notice/complain anything about the error. What is my rights in this matter?

Asked on 2/03/14, 5:22 pm

2 Answers from Attorneys

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Sorry. California law has been settled for over 50 years that an advertised price is not binding. It is illegal to intentionally advertise one price and then refuse to honor it; or to advertise a very cheap item, when you don't really even have any in stock, to get people in and then try to sell them something more expensive. But an innocent mistake in advertising does not give the public a right to that price.

Answered on 2/03/14, 5:42 pm

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