Legal Question in Consumer Law in California

I found a new vehicle ad directly on the dealers website the price is lower than a similar vehicle do they have to honor the lowest advertised price? If they refuse to honor the price is there anything I can do about it???


Asked on 12/19/09, 10:58 am

2 Answers from Attorneys

Carl Starrett Law Offices of Carl H. Starrett II

No. Similar does not mean they are the same. There could be many differences that aren't immediately obvious such as engine size or options.

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Answered on 12/24/09, 11:11 am
Robert F. Cohen Law Office of Robert F. Cohen

Often dealers might advertise one specific vehicle -- i.e., by providing the VIN number in the ad. The price would only apply to that vehicle, in that instance, although when skimming the ad, you might not realize that fact.

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Answered on 12/24/09, 12:11 pm


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