Legal Question in Intellectual Property in California

TV ad character- copyright question

I am developing the design of a toy

using the images of the ''i'm a mac''

and ''i'm a pc'' guys in Apple's tv ads.

The images would not be photos but

artist renderings (sculpture). !. Do I

need to negotiate a license? 2. If so

, with who? Apple or the Ad Agency

who created the ad? 3. Could my

product be considered parody or

satire?


Asked on 6/21/07, 5:57 pm

3 Answers from Attorneys
Michael Stone Law Offices of Michael B. Stone Toll Free 1-855-USE-MIKE

Re: TV ad character- copyright question

Oh great, you're looking to get sued by Bill AND Steve. Maybe they have a sense of humor. I'd rather take on the RIAA.

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Answered on 6/21/07, 6:39 pm
Johm Smith tom's

Re: TV ad character- copyright question

First you need a legal opinion about the varying levels of risk. Then you decide what risk you want. We have a strong Internet practice.

DavidWNance.com

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Answered on 6/22/07, 12:03 am
Gordon Firemark Law Offices of Gordon P. Firemark

Re: TV ad character- copyright question

Have an attorney look over what you're doing. You'd probably do better to license the characters from whichever party holds those rights (can't tell from what you've given us).

It's probably NOT parody or satire, since you're not specifically criticizing or commenting on the original.

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Answered on 6/22/07, 2:29 am


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