Legal Question in Intellectual Property in California
Writing book in industry of current employer
I work for a major search marketing company (you'd know the name). I'm thinking about writing a book and maybe doing seminars on search marketing. I'm wondering about the legalities involved. Am I allowed to use the name of my current employer to market my book and seminar? (Something like: ''Current (company name) insider'') Or would I have to market myself as ''currently working for major company...'' Regarding the book and seminars, I, of course, wouldn't include any trade secrets or anything - just general techniques and tips that I've learned from being in the industry. Could I be sued? Fired? Thanks for any direction.
2 Answers from Attorneys
Re: Writing book in industry of current employer
1. Don't mention anything at all about "currently working." "Industry insider" is as far as I would go; and,
2. Use a pseudonym.
Re: Writing book in industry of current employer
It depends on how you use it. For example, if you are using their name on the cover to promote the book, then it would be a pretty clear case of trademark infringement. Even less obvious uses of their name would likely constitute trademark infringement (and they most likely have a trademark).
On the other hand, if you only make reference to the company by saying that you work there, that is technically fine because it is the truth. However, from a practical standpoint, just because it is technically fine, it doesn't mean that it won't upset the company, and they may fire you or even sue you. So I would agree with with Mr. Stone, and not make specific reference to the company.
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