Legal Question in Telecomm Law in California

Legality of Pre-Taped Direct Marketing Calls

Is it legal for a company to compile a phone list from a data-base of home-owners and then ''cold-call'' the owners with a pre-taped message asking the consumer to ''call for more information on the services we offer''?


Asked on 2/06/02, 7:52 pm

1 Answer from Attorneys

Lee Burdick Ferris & Britton

Re: Legality of Pre-Taped Direct Marketing Calls

There is nothing illegal about compiling a phone list from a readily available database. However, the Public Utilities Code has very definite provisions about "Automatic Dialing Devices" that use tape-recorded messages. It is clearly illegal to use such a device if the recipient cannot disconnect from the message. It is questionable, but may not be illegal to use such a device if the recipient can disconnect despite the use of a recorded message.

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Answered on 2/07/02, 4:35 pm


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