Legal Question in Business Law in Colorado
I am an online magazine with paid subscribers. Is it legal for me to drive more subscription sales with monthly giveaways of donated product from my advertisers? Does this fall under sweepstakes/raffle laws and regulations? As a for-profit, would this be a legal incentive to drive sales?
1 Answer from Attorneys
Whether it is a legal depends on exactly how it is structured and presented. It sounds like a sweepstakes or contest and those must be structured to avoid characterization as a lottery under federal and state law.
Contact a business attorney to discuss the exact circumstances of your giveaways.
This answer is for informational purposes only and is not legal advice regarding your question. This answer does not establish an attorney-client relationship.
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