Legal Question in Consumer Law in Florida

online advertised price

If I see an advertised price online for a car from a new/used car dealership that states the selling price as $0 with no asterik or any other mark indicating some kind of gimmick. Can I hold that dealer to the advertised price?


Asked on 5/23/03, 7:18 pm

1 Answer from Attorneys

Randall Gilbert Gilbert & Caddy P.A.

Re: online advertised price

Florida Statute section 501.976(16), entitled Actionable, unfair, or deceptive acts or practices

states that "It is an unfair or deceptive act or practice, actionable under the Florida Deceptive and Unfair Trade Practices Act, for a dealer to: ... Advertise the price of a vehicle unless the vehicle is identified by year, make, model, and a commonly accepted trade, brand, or style name. The advertised price must include all fees or charges that the customer must pay, including freight or destination charge, dealer preparation charge, and charges for undercoating or rustproofing. State and local taxes, tags, registration fees, and title fees, unless otherwise required by local law or standard, need not be disclosed in the advertisement. When two or more dealers advertise jointly, with or without participation of the franchisor, the advertised price need not include fees and charges that are variable among the individual dealers cooperating in the advertisement, but the nature of all charges that are not included in the advertised price must be disclosed in the advertisement."

Should you need assistance you may email the undersigned.

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Answered on 5/24/03, 8:21 am


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