Legal Question in Consumer Law in Florida

Online practices to entice membership

Is it legal for an online dating service that offers free sign up with the ability to send email but not read it, to send these free members emails from members who are actually working for the online company. The intention being that the free member will see all these emails from supposedly interested members and therefore pay for a membership so they can communicate. But once they sign up of course the emails stop since these weren't interested members just employees who have setup a profile and email non paying members hoping they will sign up to a paying membership. Is this legal and can a consumer report such practices?


Asked on 10/24/06, 1:10 pm

1 Answer from Attorneys

Scott R. Jay Law Offices of Scott R. Jay

Re: Online practices to entice membership

NOTE: This communication is not intended as and should not be interpreted as legal advice. Rather, it is intended solely as a general discussion of legal principles. You should not rely on or take action based on this communication without first presenting ALL relevant details to a competent attorney in your jurisdiction and then receiving the attorney's individualized advice for you. By reading the "Response" to your question or comment, you agree that the opinion expressed is not intended to, nor does it, create any attorney-client relationship, nor does it constitute legal advice to any person reviewing such information, nor will it be considered an attorney-client privileged communication. If you do not agree, then stop right here, and do not read any further.

I do not believe that this practice was ever anticipated by the legislature while enacting the Laws of the State of Florida. Accordingly, there are no laws directly on point.

I seem to remember that this issue has been addressed in some other state, however, with a lawsuit being filed against one of the major players in the industry. It is my belief that a court in Florida would find this practice to violate one or more prohibited practices and be considered improper or illegal.

I would strongly urge you to consult an attorney who can review the specifics of your situation and give you legal advice.

Scott R. Jay, Esq.

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Answered on 10/24/06, 1:22 pm


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