Legal Question in Consumer Law in Illinois

Retail sales

Can a retail store sell an item to a consumer at a different price than is on the price tag. For instance: I have bought two bridesmaid dresses and they charged me over $100.00 for each. When we received them the price tag said $39.99. Don't they have to give us the lower price?


Asked on 5/18/07, 5:24 pm

1 Answer from Attorneys
Benjamin Berger Berger-Harrison, A Professional Corporation

Re: Retail sales

The price on the tag does not necessarily bind the store. The proper analysis is long and boring.

You can go back and suggest that there was a mistake. The tag said $39, you intended to pay $39, they intended to sell for $39, but there was a mistake at the register that nobody noticed.

Good luck

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Answered on 5/18/07, 5:29 pm


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