Legal Question in Intellectual Property in New Jersey

Under the limited set of facts you provided, I'm not sure how copyrights have been violated. You may have a cause of action as against infringement of your common law trademark and may have one or more tort causes of action.

Litigation, however, is expensive and may not be the best approach at this early stage. A cease and desist demand letter to your competitor together with a take-down notice to Google may be more appropriate.

The letter and the take down notice should be drafted by an attorney for maximum effect. Feel free to contact my office at your earliest convenience.

Roman R. Fichman, Esq.

www.TheLegalist.com │ @TheLegalist

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The situation invites an action for unfair competition. Your competitor is attempting to divert your customers by creating the impression his ad is yours. There may also be trademark infringement involved.

I handle matters of this type. If I can be of further help to you, call or email.

See also: http://info.corbettlaw.net/lawguru.htm