Legal Question in Business Law in New York

If I claim on my website that my brand has been seen on x, y, and z (displaying actual logos of those companies), but I actually only bought advertising space on x, y and z (i.e. banners with my brand) would that be legal? Technically my logo/ brand has indeed been seen on these sites (through my banner ads), but I didnt have a real article or anything like that with them.


Asked on 12/20/13, 3:51 pm

2 Answers from Attorneys

Marshall Isaacs Marshall R. Isaacs, Attorney At Law

I would need more information to give you a definitive answer however it does not appear that you've done anything illegal. The word "illegal" generally refers to criminal laws.It doesn't appear to me that you've committed a crime. then again, I am not a criminal defense attorney so you may wish to post your query under "Criminal Defense" rather than Business Law.

I think the question you are asking is, "Can someone sue me?" I don't see anything for which you could be sued. On the contrary, X, Y and Z are getting free SEO and free publicity by your mentioning them and you haven't made any defamatory or fraudulent statements which would offend X, Y and Z.

If X, Y or Z or anyone else contacts you and asks you to remove the logos, you can simply remove the logos or call an attorney to determine your rights.

Hope this was helpful.

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Answered on 12/20/13, 4:18 pm
Kevin Connolly Kevin J. Connolly

What you propose could be attacked as misleading. Take a look at NY General Business Law Section 349 and understand why you should not do this.

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Answered on 12/21/13, 9:13 am


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