Legal Question in Business Law in New York
Comparison of prices
Dear Law Guru
In our search to become a better
business in NYC, we have some
question about our doing.
I writhing you to get your thoughts
about good business behavior when
it comes to marketing of our prices,
and in this context listing other
companies prices.
We have made a comparison of 2
other NYC companies with our
company. We have retrieved the
price information direct from the
other companies website or by a
specific price-quote for the same
service as we offer.
Is this good, and accepted business
behavior and is it legal to mention
other business name and there
prices in information material that
we send to clients ?
Please let us know, Thanks.
1 Answer from Attorneys
Re: Comparison of prices
Truth is your protection but the information has to be completely accurate and you should qualify it some way such as "on [date] our competitors were charging X." You also probably don't want to use their trademarks. You can always be sued whether you did something wrong or not.
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