Legal Question in Business Law in New York

Generally, Section 156.2 of NYCRR title 19 only stipulates that a proposed name should be distinguishable from the real name of an existing company authorized to do business in NY (the statute does give some spelling and singular/plural naming suggestions). In practice names that sound too official for example names that have 'New York State' in them or the word 'police' will likely be rejected.

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Roman R. Fichman, Esq.

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As a Franchise Attorney I agree and add the following. Try to pick a "catchy" name. Once established (or concurrently) protect the name (without the "inc." etc.) by registering it as a service mark. That can be done at the state or federal level, or both. Consult with a good business or franchise attorney in your area for specific advice.

Mr. Franchise - Kevin B. Murphy, B.S., M.B.A., J.D.

Franchise Foundations, a Professional Corporation

You may want to search the NYS corporate database to determine if the corporate name you want already exists.

The website is:

http://www.dos.ny.gov/corps/bus_entity_search.html

Mike.