Legal Question in Business Law in New York
Protecting a marketing idea if you're not a marketer
I have an excellent idea for a TV comercial for a product based on a real experience that happened to me about two weeks ago. I would like to submit it to the company (''Co.X'') or offer it to a marketing firm employed by Co.X. My concern is, is there any way to prevent said organization(s) from just using the idea I provide without compensation? I'm vaguely familiar with patent law, but not at all with copyright law.
2 Answers from Attorneys
Re: Protecting a marketing idea if you're not a marketer
In addition to copywrite, I would also do the old poor mans copywrite and mail the idea to yourself, make sure you get a postmark and keep it sealed when you receive it.
Re: Protecting a marketing idea if you're not a marketer
Yes, there are things you can do to protect yourself. Besides copyrighting your creative work, you would want the company to whom you desire to share this idea execute a confidentiality agreement.
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