Legal Question in Technology Law in New York
Spam or Useful Information
Recently I received an e-mail from a person who is in the same organization as I am. She sent this e-mail to many other people in the same group, listing their email addresses in the header. I have a business and am selling a product that primarily benefits members of this group. Is it legal for me to send e-mails to these addresses to let them know how our product will benefit them? How can I go about doing this without it being considered spam and possibly get their permission to send them other useful information in the future?
2 Answers from Attorneys
Re: Spam or Useful Information
It is likely that you can use them. The recent CAN-SPAM legislation does not outlaw spam. Rather, it requires it to be labeled in a particular manner, esp. if it contains adult material. You should have an attorney review your strategy and content of your e-mail in light of this legislation.
Re: Spam or Useful Information
It may be legal, but not everyone will appreciate getting the spam/information. I suggest you use an approach which is discreet and requests their permission first before giving a dump of information, or *link* to click on to get the information from your web site or from a source you control. There are a number of ways to do this. You should also clearly state that this is a commercial message, and give the recipients an opt-out to remove them from subsequent mail.
Related Questions & Answers
-
Email Are statements made by email as valid as statements in a maileld letter? Asked 11/30/03, 11:09 pm in United States New York Computer & Technology Law
Looking for something else?
10,200 active attorneys ready to answer your legal questions today.
Featured Attorneys
Earn additional revenue and grow your business.
