Legal Question in Business Law in Virginia

business trademark

I want to use the business name ''Running in Choos'' for my stylist business, will there be any legal issues with this b/c of the big retail shoes designer Jimmy Choo? Also to protect myslef should I set it up as a sole prop or a LLC?

thank you


Asked on 6/27/08, 10:27 am

2 Answers from Attorneys
Ruth Emily Kochard Ruth Emily Kochard, Counselor at Law

Re: business trademark

This very well could involve a trademark infringement, and I would advise that you speak directly with an attorney to fully protect yourself and business in connection to selecting your business name. Also, with respect to whether you should be a sole proprietorship or llc, operating as a sole proprietorship, while cheap and quick, does subject you personally to all debts and liabilities of the business. An llc should shield you from the company's liabilities; again I suggest contacting an attorney directly to determine what business vehicle works best for you.

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Answered on 6/27/08, 1:16 pm
Michael Hendrickson Law Office Michael E. Hendrickson

Re: business trademark

However, if you're the only member/shareholder of your proposed LLC, you would likely have the same liability exposure as you would have if operating as a sole proprietorship.

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Answered on 6/27/08, 2:17 pm


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