Legal Question in Business Law in Virginia
Referral Fees
Can a auto after market company, in this case spray-on bedliners pay a referral or commission to auto dealers.
The spray-on bed -liner company wants to pay the auto
dealership sales people a referral fee of less than 10%
for recommending the customer use this companies
products.
1 Answer from Attorneys
Re: Referral Fees
There is generally no reason why they cannot take
a referral fee. The only question is whether
(a) their contract with the dealership prohibits
it or (b) there is some regulation of car salesmen
I'm not aware of. I don't think there is.
The only possible argument against paying such
a commission is the idea that the car dealer
salesmen would have divided loyalties. That is,
if the car salesman is functioning as the buyer's
agent, he might have a conflict of interest in
steering buyers to one particular supplier of
add-ons.
However, the car dealer is NOT functioning as
the buyer's agent or on the buyer's behalf. In
fact, quite the contrary. The salesman is very
clearly on the opposite side of the table from
the buyer. So there is absolutely no conflict
of interest between the salesman and the buyer.
They inherently have opposite interests, and
everyone knows it, and that is normal.
The only other consideration would be that the
dealership is paying the salesmen and does not
want them to have side deals. So the dealership
could possibly dislike it if someone is working
a side business. But that would not be a legal
issue, just an office politics issue.
On both sides, it would surely help if there is
full disclosure of the commission. But I don't
even think that much is necessary.
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