Legal Question in Business Law in Virginia
Rental Listings
We want to begin a website that has rental listings from property managment companies (i.e. Long and Foter, Remax, etc.), is it legal to post their rental listings on our website without their permission?
1 Answer from Attorneys
Re: Rental Listings
First, I am assuming that you have access to this
information in an unrestricted form. Obviously,
if you have a contract under which you have
access to this information, then you are bound
by the terms of that contract.
However, I am assuming that this information is
published publicly and is available to anyone
who wants to have it, without restriction, such
as in the newspaper or in a monthly magazine
of real estate listings, or the like.
Second, the question of intellectual property
in a "directory" -- which is essentially what
you are talking about -- is problematic. For
example, is the telephone book protected by
copyright? Copyright laws protect "literary
works" and a telephone directory is clearly not
a literary work. However, the law says that a
directory like the telephone directory cannot
be copied verbatim, and has some limited
copyright protection.
Clearly, if Long & Foster publishes a monthly
magazine, you could NOT photocopy it exactly
and sell exact copies of their magazine.
The question is: Can you write your OWN
content, using your own editorial input and
original approach to presenting the information,
drawing upon the information published by others?
I look at this as follows: Could you write a
book on a topic such as dinosaurs in which you
summarized, reviewed, and analyzed all the other
books out there on dinosaurs? Of course. As long
as you are writing your own book, with your own
editorial content, you could clearly make
mention of what other scholars have said over the
years on the subject.
So, can you create your own website, presumably
with your own design, format, structure,
approach, etc., which draws upon the publicly-
available information of others that has been
published without contractual restriction?
I believe you can. I believe it would be very
important to show that you are adding your own
approach and putting the information in your own
format and into your own system.
I think you should NOT copy the other companies'
text and data verbatim, but should reorganize
it into your own approach.
Bear in mind that photographs may be copyrighted
separately and you might not be free to copy
their photographs. Obviously don't copy
trademarked symbols or the like.
Now, this especially is a situation in which
being right (as I see it) will not make you
immune from being sued. People can try to sue
you even if they are wrong. And I think that
there are both judges and lawyers who might have
fuzzy thinking about your project and may take it
the wrong way. Even though you are proposing to
give those companies free advertising, the
ability of people to be stupid is endless.
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