Legal Question in Consumer Law in Virginia

Error in advertising

While shopping for a vehicle (used) online I found one of interest and contacted the Virginia dealer to inquire about its availability. I informed the dealer that the advertised price was $9,987, to which he responded that this was a misprint and that the vehicle sale price is $19,987. What obligation does the dealer have to honor the advertised price?


Asked on 10/22/02, 1:42 pm

1 Answer from Attorneys

Michael Hendrickson Law Office Michael E. Hendrickson

Re: Error in advertising

None, such advertisements are legally little more than invitations to negotiate.

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Answered on 10/29/02, 9:37 am


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